The Belted Journal

Once you discover your ideal belt placement, you’ll find yourself reaching for the buttery-soft, luxe leather belt again and again for your customers, not just because it smells amazing, but becaus...

The Biggest Fall 2026 Trend Might Not Be What You’re Buying

The biggest Fall 2026 trend might not be what you're buying, but how you're styling it. After studying the runways and street style in Paris and Buenos Aires, ADA founder Ada Deferrari shares 10 tr...

What The Devil Wears Prada 2 Gets Right About the Future of Boutique Retail

After watching The Devil Wears Prada 2, designer and ADA Collection founder Ada Deferrari found herself thinking less about the movie—and more about the future of boutique retail. From elaborate fa...