The Belted Journal
The Biggest Fall 2026 Trend Might Not Be What You’re Buying
The biggest Fall 2026 trend might not be what you're buying, but how you're styling it. After studying the runways and street style in Paris and Buenos Aires, ADA founder Ada Deferrari shares 10 tr...
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What The Devil Wears Prada 2 Gets Right About the Future of Boutique Retail
After watching The Devil Wears Prada 2, designer and ADA Collection founder Ada Deferrari found herself thinking less about the movie—and more about the future of boutique retail. From elaborate fa...
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Why Every Boutique Owner Needs Creative Rest
The Question That Stayed With Me During one of our recent entrepreneur meetings, someone asked a boutique owner a simple question: “What do you love most about your business right now?” No...
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